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Elmwood gets its oats12 December 2008For the new academic year, the University of Aberdeen has produced a set of handbooks welcoming new students staying in Halls of Residence, designed and written by Elmwood. Normally freshers are faced with a very dry set of rules and regulations to which they pay little attention. To overcome this problem, Elmwood was briefed to produce two handbooks; one being a fun, general introduction/welcome to the University and Aberdeen, whilst the other would be a more formal booklet of ‘house rules’ for living in university accommodation.Breaking the norm, Elmwood has created materials that appeal to and engage students, achieving standout amongst the plethora of information that students receive during freshers’ week, whilst also maintaining a sense of responsibility and duty of care. The welcome handbook design is very eclectic and is written with a friendly, informal tone of voice to ensure that students feel at home and welcome at the university. The handbook provides all the practical information that a new student would need including recipe ideas, postcards to send home, how to prevent washing disasters, information on recycling as well as important safety and health information.The ‘House Rules’ handbook design uses film and music posters to communicate the key messages in a slightly more light-hearted way. For example, a poster called Stainspotting emphasises the need for cleanliness and care of rooms and property, Toastbusters tackles food/dietary related issues and Lost? introduces information on transport around the city.Paul Sudron, Design Director at Elmwood Scotland, said: “This was a fantastic opportunity for Elmwood to get inside the minds of new students and produce some really creative design solutions for a complex challenge.”Lynn Anderson, Sales & Marketing Projects Manager said: “Choosing to live in university accommodation with others gives students a great start to university life. I wanted to produce at set of guides that would welcome, introduce and guide our residents through the rules and regulations of living in halls. The format and creative used had to engage and inform the student of what is on offer and what is expected of each of them to ensure that our 2,500 resident population has a friendly, safe and secure environment to live in. The reformatted publications have had a positive impact on the induction of students to halls of residence which, for some, is the first taste of living independently.”
For the new academic year, the University of Aberdeen has produced a set of handbooks welcoming new students staying in Halls of Residence, designed and written by Elmwood.
Normally freshers are faced with a very dry set of rules and regulations to which they pay little attention. To overcome this problem, Elmwood was briefed to produce two handbooks; one being a fun, general introduction/welcome to the University and Aberdeen, whilst the other would be a more formal booklet of ‘house rules’ for living in university accommodation.
Breaking the norm, Elmwood has created materials that appeal to and engage students, achieving standout amongst the plethora of information that students receive during freshers’ week, whilst also maintaining a sense of responsibility and duty of care.
The welcome handbook design is very eclectic and is written with a friendly, informal tone of voice to ensure that students feel at home and welcome at the university. The handbook provides all the practical information that a new student would need including recipe ideas, postcards to send home, how to prevent washing disasters, information on recycling as well as important safety and health information.
The ‘House Rules’ handbook design uses film and music posters to communicate the key messages in a slightly more light-hearted way. For example, a poster called Stainspotting emphasises the need for cleanliness and care of rooms and property, Toastbusters tackles food/dietary related issues and Lost? introduces information on transport around the city.
Paul Sudron, Design Director at Elmwood Scotland, said: “This was a fantastic opportunity for Elmwood to get inside the minds of new students and produce some really creative design solutions for a complex challenge.”
Lynn Anderson, Sales & Marketing Projects Manager said: “Choosing to live in university accommodation with others gives students a great start to university life. I wanted to produce at set of guides that would welcome, introduce and guide our residents through the rules and regulations of living in halls. The format and creative used had to engage and inform the student of what is on offer and what is expected of each of them to ensure that our 2,500 resident population has a friendly, safe and secure environment to live in. The reformatted publications have had a positive impact on the induction of students to halls of residence which, for some, is the first taste of living independently.”
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