Did you know?

Online, you have less than a second to convey your marketing message to a visitor.

In a recent survey by Next Communications, only 10% of UK agencies said they made content a top priority. However, when asked what caused website launch delays, 55% said ‘content not ready’ or ‘content not suited to web pages’. (Delays ranged from 1-3 months and cost from £25,000 - £100,000.)

79% of web users ‘scan’ pages. Only 16% read them word by word.
Jakob Nielsen

1.25 seconds is the average amount of time a user takes to look at a banner ad.

People read 25% slower from a screen than from a page.“Web users want to find really useful information as quickly as possible.”
Jakob Nielsen